I have a confession to make.
I am a font nerd.
Of course, it’s nothing compared to some of the real, hardcore font nerds out there, but I enjoy my typefaces perhaps a little more than the next person. I look forward to the monthly newsletter from MyFonts.com, and their What the Font tool has helped me identify many a book cover font. It takes me a disgusting amount of time to sort through all the fonts installed on my computer whenever I have to pick one.
Lucky for me, I am not alone. Simon Garfield‘s new book, Just My Type, examines the fonts all around us: the good, the bad, the ugly, and of course Comic Sans. After warning us that he wouldn’t pull his punches, Mr. Garfield took a look at a bunch of bookstore logos (where is font more important than in a bookstore, after all?) and analyzed our choice of font. I’m happy to say that Vroman’s came out quite well:
Vroman’s Bookstore: As befits a store called Vroman’s, the chosen font is a classic Trajan model, very close to Times New Roman but with a hint of Baskerville and other classic faces. It’s a sturdy and well-established look, well suited to its 1894 pedigree (although I imagine the logo has changed a bit in those years). Can’t believe I missed this good-looking place when I was in Pasadena last year.
You can see our logo on the blog’s banner: what do you think?
Anne, our Merchandising Manager (another job where she has become intimately involved with fonts of all shapes and sizes) read and reviewed the book, too. Here’s what she had to say:
Computers have made us all much more aware of fonts and the beauty (and occasional godawful ugliness) they bring to the world. Just My Type is a delightfully entertaining celebration of the printed word, one that is not afraid to criticize as well as glorify deserving fonts. Simon Garfield skips around typographic history and style, arranging his book by typeface and telling the stories of the (mostly) men who have created new letterforms and how those letters have been received. You will be surprised to learn how many contemporary-feeling fonts are anything but new. One especially amusing chapter, “The Worst Fonts in the World,” is marred by its inclusion of one of my favorite typefaces; I’ll leave it to you, dear reader, to decide which one it is.