Happy National Book Mobile Day!

by Jessica on April 13, 2016

Happy National Book Mobile Day! We’re celebrating with this fun memory!

In 1950, Harry Sheldon & J.V. Sheldon, Jr., came up with an innovative sales idea. At their suggestion, the company outfitted a Silver Streak trailer with shelving & display racks for 1500 books. Pulled by a Ford coupe, the Vroman’s-on-wheels visited remote┬ácommunities in California, Arizona and Utah. Teachers and librarians from miles away would come to look over sample copies of the latest children’s books and place their orders. On one occasion some 1800 elementary school children were waiting for the Book Bus to arrive in Phoenix, Arizona!