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Happy National Book Mobile Day!

by Jessica on April 13, 2016

Happy National Book Mobile Day! We’re celebrating with this fun memory! In 1950, Harry Sheldon & J.V. Sheldon, Jr., came up with an innovative sales idea. At their suggestion, the company outfitted a Silver Streak trailer with shelving & display racks for 1500 books. Pulled by a Ford coupe, the Vroman’s-on-wheels visited remote┬ácommunities in California, […]

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